Broadway Cellars, a long standing independent retailer on well known Glebe Point Road, wanted to improve their street presence and credibility with the increasingly affluent locals. 
Their knowledge of local and international wine and their Spanish history sets them apart from others. So to shine a subtle light on this unique history their identity was influenced by the typography and colours of vintage Spanish fiesta posters. The new branding consists of a logo mark, printed collateral and signage.
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