Optimum Life was born to truly inspire people to become healthy and happy, by using super clean supplements from organic ingredients combined with inspirational information on health and wellbeing. They approached George Creative to design a new brand identity predominantly to attract a health conscience, youthful, eastern suburbs based female audience.
The solution was a contemporary, vibrant and inspiring brand, that celebrated the energy and joy that comes with good health and living life to the fullest. The branding  involved a logo mark, a variety of packaging designs and a website.
"Holy crap, how good does this look! I'm nearly in tears, now it's almost real. The Optimum Life brand is here...thank you sooooo much!"  – Rob Harris, Director, Optimum Life

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